The Antecedent of Customer Satisfaction towards to Attitudinal Loyalty and Behavioural Loyalty (Study at Customers of PT. Telkom Indonesia Witel Denpasar)

Telkom Indonesia introduced fixed broadband, with its IndiHome product in 2015. According to the Triple Play service, IndiHome's flagship as well other services, core of products is internet service. Other such voice (telephone) and interactive television (UseeTV) are ride (augmented products). The goal this study provide insight for future studies that will be conducted by researchers on service quality, which includes network customer information data security. It also involves satisfaction, behavioural loyalty, attitude loyalty. issue number customers who churn (unsubscribe services) increasing, indicating less loyal services. This sent a questionnaire 258 Witel Denpasar respondents had subscribed more than one month visited Plaza August 2022 order collect respondents' responses. sampling technique used research purposive sampling, certain considerations. Data collection was carried out distributing questionnaires online via Google form. And analysis structural equation modelling (SEM) method using LISREL 8.8 software.
 Keywords: Customer Satisfaction; IndiHome; Structural Equation Model; Behavioural Loyalty